Coffee Del Mundo
/Coffee Del Mundo in South Los Angeles at 7414 S Vermont Ave, Los Angeles, CA 90044
Some neighborhoods in Los Angeles have a trendy coffee shop on every corner, with each one selling European style coffee beverages (lattes, espressos, cappuccinos). Coffee Del Mundo is not in one of those neighborhoods, and it’s not serving European coffee.
Located in South LA, near the intersection of Florence and Vermont, it describes itself as “the world’s first non-European coffee establishment.” Sharing a block with a Latino Pentecostal church and a Black Baptist church, Coffee Del Mundo serves up plant-based beverages that honor coffee’s deep historical roots in Africa and Latin-America, and reflect the diversity of their neighborhood. They also don’t serve any dairy, citing that traditionally people of color have significantly higher incidences of lactose intolerance.
The Coffee Del Mundo team is made up of folks active in their faith, all with a vision to love their community and spread the word about great coffee. They’re located in an area lacking in plentiful nutritious food options, so they also host a Plant-Based Saturday every month, and the community loves to come out and enjoy the diverse vegan options available to them.
When you walk in, the first thing you notice is a set of national flags hanging along the back wall, immediately letting you know that this is a spot that celebrates the cultures and farmers in Africa and Latin America who do the hard work of growing and cultivating the various types of coffee. They take roots seriously, in every sense of the word. I was delighted to chat with Founder and CEO of Coffee Del Mundo, Jonathan Kinnard.
Tell us about your vision and journey for opening Coffee Del Mundo.
I always wanted my own business, and I knew it had to be around my passions. I love to cook, love to travel, and I love coffee. I visited a coffee farm in El Salvador, and that's where it started.
I had a friend from El Salvador, and I always visit my family in Belize in December. So I asked him, when are you going back? And it ended up being at the same time. So I went over for a couple of days before I went to visit my family, and came to find out his family was coffee farmers. While I was there, they gave me a tour of their farm and shared a lot of the issues they were dealing with. And so I said, “Well, maybe I can help.” So I packed up my luggage with whatever beans could fit <laughs>, and I brought them back here.
And then I started going to different roasters and coffee shops to sell these beans, and just faced a lot of rejection; and this rejection was from people who weren't the people growing coffee. It was so interesting to me that, you know, the farmers are living in poverty, but yet are essential to this industry making billions of dollars. So I thought, well, what does it take to cook this thing? So I ended up going to Turkey to study coffee roasting, since that's where the traditional drum style roasting started, and I brought a machine back and created Coffee Del Mundo.
And how did you decide on South LA for a location?
I mean, honestly, it was God. I was looking for different locations and I wanted to be in a location that was representative of me. My mom's from Belize and my dad's Black, so I wanted to be in a community that was both Black and Latino. And I also wanted to create a company with a menu designed for people of color. So that's why our whole menu is a hundred percent plant-based. We don't do any dairy. We also don't serve any European style drinks because I wanted to really educate people that coffee is not a European thing. It was here long before Europeans colonized the world. So this is the authentic narrative of true coffee.
What have you noticed about this neighborhood? And what do you feel are some of the real gifts here?
You know, it’s the people. I've been able to build relationships with a lot of people in the community. Sometimes when people think of South Central, they initially say, what are you doing there? They think it's nothing but prostitution, trash, and drugs. At the end of the day, some people are called to be missionaries across the world, but I think, you know, this is where God called me to be; to shine my light here. And so I always tell people, you know, we're really a community center full of great people that just happens to sell the best coffee.
Tell me about the community center part. How does that play out?
Before Covid, we would do a lot of different events here. We also have an event called Plant-Based Saturdays. Because it's a food desert, once a month on the third Saturday, I invite local chefs who are plant-based, and they come and we block off the street. And at least for a day, the community has access to a whole bunch of amazing different types of fun vegan food that normally they don’t have access to. And we're supporting local chefs of color who are the ones behind it.
I know you mentioned God as a driving force for your work here. I’d love to hear more: How do you see your work as an expression of your faith?
From my understanding, faith is action. Being a servant leader, Jesus was active out there with the people, with people who were poor, people who had issues, people who were selling themselves. And so a lot of times people think of Christianity and they think of churches or cathedrals or just the beauty of the experience. But really you're here to get your hands dirty, you're in the trenches. And I think that us being here in the trenches and in a community that has been so severely systematically damaged, when people come in here, it's like a breath of fresh air. And a lot of times they ask, “Why are you here?” And I tell everybody the short answer is God. It’s that simple. Now if you have time, I can explain how God worked through me and a whole bunch of other people to make this thing happen. But at the end of the day, you know, that's why we're here.
What are your hopes for both Coffee del Mundo and the neighborhood?
The hope is to continue to be the change and the light that the community needs and to allow people to fall in love with their community again. A lot of our customers have fallen out of love with the community because of all of the trauma, the systematic and historical issues that have occurred here. And so places like this allow people to fall back in love with their community, and also be exposed to other people in their community.
One of the biggest things I noticed when I came here is that it's heavily Black population and a heavily Latino population. However, they're very separate. So as a Black and Afro-Latino man, I'm like, wait a minute. There's Black establishments and Black folks go only there and there's Latino establishments and Latinos go only there. So when I created the company, I wanted it to really represent both communities and be a place where both communities could feel ownership of what we're doing. Because we're all part of this community, we're part of this movement of cohesiveness. We're all going through these same issues, but together collectively we can really have a stronger voice.
How do you see this cohesiveness happening at your events?
If you come you're gonna be like, oh my gosh, this is a mix of so many different types of people. And normally you don't really see that. We're trying to let people know that coffee is a thing of people of color. The espresso machine wasn't even invented until the late 1800s. So what about all that history before then? So educating our consumers and, and creating a space that makes them feel comfortable to interact with each other, and to own our history as people of color in the history of coffee, is really important.
Definitely. So, what’s your favorite drink here?
My favorite drink is our Cacao Blanco. It's made with our Nicaraguan cold brew, white chocolate cacao drizzle, coconut condensed drizzle, and oat milk.
What's your most popular drink?
Cafe Da, our vegan Vietnamese style coffee. It's made with Ethiopian cold brew, vanilla oat milk, and coconut condensed milk. It’s awesome.
Is there anything else you want people to know about what's happening at Coffee del Mundo?
Expect big things! We're growing, and our goal is to get a different location so we can really showcase what we're doing and grow. And we're so appreciative of all the people who have supported us to this point.
Coffee Del Mundo is located in South Los Angeles at 7414 S Vermont Ave, Los Angeles, CA 90044. Check out their website here, catering and office subscriptions available here, and follow them on Instagram @coffeedelmundola.